John Cannon Homes
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Agency:
Grapevine -
Client:
John Cannon Homes
John Cannon Homes, a luxury home builder in Southwest Florida, began partnering with Grapevine at the tail end of 2025, kicking off with a complete website rebuild. Ad development and a digital campaign — both promoting singular, on-your-lot construction — began in 2026.
With John Cannon Homes’ new website, Patrick led messaging and content creation as part of a team effort, alongside a client relations manager, designer and web developer, to bring the feeling of a multi-million-dollar design and building experience to life. On your-lot ads incorporated the aesthetics of the website, meshing with copy that truly painted a clear picture what of it means to “Build Your Legacy” — the company’s longstanding motto — on a unique piece of land.
John Cannon Homes’ former website not only lacked the luxury feel of an award-winning regional builder, but also the necessary content to clearly convey the company’s legacy, a vivid look at its design and building process, a detailed, up-to-date portfolio of model homes and completed custom projects, and more. Through client meetings and poring through existing resources, Patrick crafted original, keyword-rich headlines and body copy across John Cannon Homes’ new website, which eventually won a gold ADDY during the 2026 American Advertising Awards hosted by AAF Suncoast. He also worked with a designer and web developer to create each user-friendly page, from the implementation of SEO topic authority to the placement of various content blocks.