Atlanta Braves / CoolToday Park

In 2025, the Atlanta Braves partnered with the team at Grapevine to promote CoolToday Park, located in Sarasota County. The ballpark not only serves as the spring training home of the Braves and a farm system training complex for its rookie-level affiliate, but also hosts year-round events, from concerts to an annual mac and cheese festival, and its restaurant and clubhouse store are open six days a week. 

Patrick and Grapevine were tasked with spreading regionwide awareness for all the above events and year-round “things to do” — and driving ticket sales leading up to and during spring training season. That was kicked off with the development of CoolToday Park’s tagline, “Where the Season Never Stops.” Patrick also created TV ad scripts for the Braves, radio scripts for ballpark events, concepts and copy for monthly e-blasts, and content for ballpark signage, digital marketing campaigns, World Baseball Classic flyers and full-page print ads in county visitor guides.