Patrick Ferlise: Copywriter & Former Journalist

‘Center Stage’ Capital Campaign

Integrated Marketing Campaigns
  • agency:
    Grapevine Comm.
  • Client:
    The Players Centre

The Players Centre for Performing Arts was ramping up its “Center Stage Capital Campaign,” which was the fundraising initiative to build a $26.5 million two-stage, multi-use theatre complex in Lakewood Ranch. The Grapevine creative team designed and launched a landing page complete with an FAQ about Sarasota’s first performing arts organization, links to donate to the campaign and calls to action. 

The entire project, which Patrick was the lead copywriter for throughout 2021 and 2022, also included web banners, blog posts, the creation of a blog content calendar, e-newsletters, four- and six-page spreads in local publications, full-page ad development, a trifold brochure design and more shown in the gallery below.

BLOG POST: Five ways community theatre leaves a lasting impact on people everywhere

Community theatre positively impacts neighborhoods to major metropolitan areas unlike any other arts and culture genre. And, in this monthly blog post, The Players Centre broke down how moving performances and inspiring programs benefit everyone in the community — a great reason to generously give to the campaign.

BLOG POST: Expanding the ‘Cultural Coast’ to the nation’s fastest-growing multigenerational community

In this monthly blog post, The Players Centre discussed the impact of the community theatre’s potential move to Lakewood Ranch. The rapidly expanding area was recently named the fastest-growing multigenerational community in the nation by real estate consulting firm RCLCO.