‘We Mean Business’ Campaign

The Bradenton Area Economic Development Corporation ran a marketing campaign to bring companies and industries to Manatee County — one of Florida’s burgeoning regions following the pandemic. The “We Mean Business” push was geared toward corporations in northern regions of the U.S. via minute-long and 30-second brand story videos about the area’s offerings, digital banners of various sizes and an eye-catching infographic created by Grapevine’s design team. Patrick was the lead copywriter for this silver ADDY-winning project in 2021, and helped develop messaging, content and researched relevant county- and state-specific statistics.