Patrick Ferlise: Copywriter & Former Journalist

SRQ Wealth Informational Videos

Video Production
  • agency:
    Grapevine
  • Client:
    SRQ Wealth

Patrick collaborated with Grapevine’s video production and sales teams to create a series of informational pieces to be uploaded to YouTube for SRQ Wealth, an experienced concierge wealth management firm in Sarasota. The videos were not only centered on a variety of complex topics, requiring a detailed understanding of what “financial freedom” looks like for their clients, but also designed to be a resource and snapshot of how SRQ Wealth takes a thorough, personal approach to each client’s unique life goals. 

Patrick created a content structure for each video, and produced questions and hyper-specific answer prompts that included quotes to be read verbatim, researched material and more. When the videos were ready to be uploaded, Patrick wrote keyword-focused headers and descriptions for YouTube.