Boyd Insurance & Investments ‘About’ / ‘Culture’ Videos

Grapevine was tasked with creating a minutes-long brand story video for Boyd Insurance & Investments, which was founded in Bradenton 50 years ago and now serves clients across Florida. Patrick closely collaborated with Grapevine’s video production team to come to the conclusion that two 30-second videos — an “about” piece that can be utilized for OTT and a “culture” production geared toward hiring new talent — would be more effective at grabbing and holding the attention of target audiences. Playing up the agency’s approach of a “hometown” feel and acute focus on every client’s unique needs, Patrick developed two scripts and worked to storyboard these videos with the production team.