Boyd Insurance & Investments Social Media

Patrick expanded his role at Grapevine to assist the agency’s social media team with monthly content strategy and copywriting for several clients, including an award-winning regional luxury homebuilder, a respected personal injury law firm, a wealth management firm and Boyd Insurance & Investments. Family-run for three generations, the insurance agency has represented clients for 50 years in Sarasota, Bradenton and across the Florida Panhandle. Patrick mapped out post dates, researched and wrote content, and created some corresponding graphics via Canva. His strategy involved transforming the client’s Facebook and LinkedIn feeds into a place where the company’s audience could find informative, resourceful content and learn more about the team’s family- and customer-centric culture.