Grapevine Monthly Blogs
-
Agency:
Grapevine
In July, Patrick took over the creation of Grapevine Communications’ monthly blog posts, which focus on industry trends, the latest news around the office and strategies to help readers better market their businesses. He’s taken a journalistic approach to researching and writing the blog, incorporating many timely stories and topics circulated on LinkedIn and other social media platforms to increase its relevancy.
BLOG POST: In a world of AI, here’s why human copywriters still matter
AI language tools, like ChatGPT and Jasper.ai, are fantastic. But they aren’t the end-all answer, particularly in marketing, where carefully crafted words, target audiences and human-to-human interaction play an essential role in developing clear copy that elevates brands. Published in July, Grapevine’s blog post broke down three reasons why human touches still matter, introducing the topic with an ingenious ad developed by IMPACT.
BLOG POST: 3 reasons why showcasing company culture matters in your marketing
Culture is the “personality” of a company, whether we’re talking about a small local business or large corporation. Your business’ beliefs and core values – and how you choose to highlight them – can directly impact your brand, your people and the audience you want to reach. In August, Grapevine delved into the importance of sharing company culture with the world, using its own page as a prime example.